Why Use Postcards?
1. Postcard marketing is affordable, even for the smallest business.
2. New Mover postcards are affordable.
3. Postcards are versatile and can be used to promote a range of activities like special events, sales, special offers, new products, memberships, exhibitions, reminders; or simply to say ‘thank you’ and give a reward.
4. When you market with postcards, you keep your competitors in the dark. But they’ll always know when you advertise in the local newspaper!
5. Postcards are a powerful method for driving consumers to retail, venues, and websites performing on average 4 times better than email for this purpose*.
6. Postcards get read. Research shows that on average only 14% of letters get read, but postcards are read by 94% of consumers mailed!*
7. It’s easy to track your results by asking recipients to redeem the postcard to receive your special offer. By measuring the success of your postcard campaign you can see how much revenue it generated for you.
8. Postcards are excellent to test. You can try mailing a hundred and see how well they perform before you mail all your prospects or customers.
*Direct Marketing Association US Response Rate Report 2005
What is Direct Mail?
Direct Mail is a priceless, lucrative way to tell new movers who you are and what you offer. Our direct mail campaign offers consumers a chance to learn more about your business. Plus, it can:
· Increase sales and orders
· Inform people about a new product or service
· Advance and promote long-term relationships
· Drive traffic to your store
· Build and boost company recognition
People are attentive to mail that meets their interests and wants. Through our year-long postcard package you will get those new movers in your door!
Why New Movers?
New Movers, those residents who have recently moved into a new area, characterize an enormous prospect for any business. New movers are a small, yet remarkably profitable audience. If you have limited marketing resources, yet understand the astonishing influence of direct mail, New Mover Marketing the solution for you. New mover postcards require minimal time and investment on your part, and give you the most for your money.
New Movers typically spend twice as much as long term residents. They are actively searching for local businesses to help them settle in comfortably in their new home. By being the first to welcome the new movers, you are sure to retain these new residents as profitable long term customers. Through our frequently updated lists you will reach the new homeowners in your area.
